TECHNOLOGY NEWS & TIPS

Marketing Tip- Advertising on the Web with Google AdWords

Oct. 2006 - One of the web’s best kept secrets is Google AdWords. Google AdWords are the little advertisements you see in the right hand column after you perform a search in a Google powered search engine. AdWords is one of the most effective and cheapest ways to promote your site to your target audience for a very minimal cost- since you are only charged when people actually click on your advertisement.

Getting started is simple.

First you will need to design your ad. Then select the key words which will trigger your ad and specify the locations (zip codes, cities and/or states, etc.) where you want your ad to appear. Finally you’ll set a monthly budget.

After you are finished, you’ll start to see the results almost immediately when performing searches using your selected key words.
You can also keep track of the number of “impressions” your ad(s) was advertised and the number of clicks it received using Google’s AdWords- My Ad Campaign page.

Now that’s a bang for your buck, or rather a buck for your click, or something along those lines.